New York City - Ultimate Beverage Challenge (UBC), the beverage competition and events company founded by spirits author/expert F. Paul Pacult with Sue Woodley and David Talbot, recently announced the Chairman's Trophy winners, the highest honor, of its 2011 Ultimate Spirits Challenge. To help these top spirits brands promote their win and market their product, UBC is proud to announce the launch of Ultimate Video Reviews - a collection of 27 videos featuring Pacult's extolling the virtues and tasting notes for each of the top 27 spirits. Each video is approximately 1:30 minutes long and can be found both on the Ultimate Beverage Challenge website.

In each of the videos, Pacult offers a brief review of each of this year's winning spirits. The video and his comments can be used by the brands for their marketing, corporate and advertising needs, with the appropriate reference to UBC, and is a complimentary marketing tool. The comments are an amalgamation of notes provided on each brand by the exemplary and top notch panel of judges that participated in Ultimate Spirits Challenge. The judges were led by Judging Chairman Pacult and Assistant Judging Chairman Sean Ludford and included Eric Alperin, Jacques Bezuidenhout, Tad Carducci, James Conley, Dale DeGroff, Doug Frost, Jim Meehan, Robert Plotkin, Julie Reiner, Jack Robertiello, Steve Olson, Andy Seymour, Aisha Sharpe, Willy Shine, Jennifer Simonetti-Bryan and David Wondrich.

"Ultimate Spirits Challenge results showcase the best of the best. Companies that enter the Challenges want to know, truthfully, what some of the top palates in the world think of their liquid," says Pacult. "UBC doesn't want to be just another beverage competition, we want our results to have meaning and worth to those companies that entered. We think these videos for the Chairman's Trophy winners, along with all the other marketing support we offer the entrants, show that UBC is a company fully committed to participating wine and spirits producers, and wants, quite simply, to help them sell their products."