Theory, a men and women's apparel line, announced that they will partner with Organic Avenue juices, starting for the summer on Friday, June 14, to serve healthy, organic juices in their East Hampton and Southampton stores.
Fruit and vegetable juice flavors will include "Green Love," "Royal Love," "Matcha Chia Glo" and "Ginger aide." Booster shots will include "Dragons Breath" and "Wheatgrass."
The companies joined forces for the summer because they both feel that the other reinforces their values. Theory promotes feeling stylish and comfortable and Organic Avenue teaches people to incorporate healthier choices into their diets.
"We are always looking for new ways to help our customers achieve optimal health and well being - inside and out. Theory's high-quality, sophisticated products perfectly complement our commitment to exceptional taste and nutritional integrity," said Jonathan Grayer, chairman and CEO of Weld North. Weld North acquired a controlling stake in Organic Avenue in January. "This partnership with Theory is the first of many we expect to forge with a variety of mutually complementary brands in the near future."
Theory East Hampton is located at 46 Newton Lane, Suite 5 and Theory Southampton is located at 98-100 Main Street. For more information about Theory, visit www.theory.com. Organic Avenue is based in New York City. More information about Organic Avenue can be found at organicavenue.com.